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Consumer demand is always on the rise, requiring even the most successful companies to constantly update their customer experience and business strategies. Businesses are looking for methods to be more agile, less reliant on pre-built platforms, and have more control in a quickly changing market. And this is where composable commerce comes into play. This approach allows businesses to change their configuration as needed and make them more scalable. So let’s discover what is composable commerce, why is everyone talking about composable commerce, and why should you switch to headless commerce?
Increase Scalability
A headless commerce strategy increases the flexibility and scalability of your eCommerce infrastructure. You may quickly add, change, or delete functionality from your eCommerce platform by dividing it down into smaller, independent components. This helps you to respond to changing business demands and build your company without being limited by a single platform.
Manage several brands, grow into new areas, introduce new channels, and even test new business strategies with composable commerce. Furthermore, auto scaling allows you to adapt to fresh influxes of traffic and clients in real-time, preparing your firm to monetise on Black Friday-like occasions.
Organize Parallel Teamwork
Headless commerce allows many teams to work on different components of the e-commerce solution at the same time with little reliance on each other’s work. This enables new features to be created and delivered more quickly. Using microservices, event-based communication, and headless architecture assures compatibility with your team’s existing skill set. This leads to a simplified structure for effective eCommerce ecosystem growth and maintenance.
Boost Flexibility and Agility
Change a component, not the solution. When something doesn’t work, you may quickly replace it or remove it from your platform. Composable commerce is all about flexibility and adaptability: you may add, delete, or replace features without vendor lock-in by using modular iterations and best-of-breed. Improve customer experiences by innovating quicker and releasing new features up to 8x faster than old technology.
Optimize Your Budget
Investing in financial and technological flexibility results in increased cost efficiency and resolving technical debt. A genuine composable system optimizes commerce investment by allowing you to choose the components and solutions that best fit your needs. You no longer have to pay for forced upgrades that you don’t need or that don’t add value to your organization when you use a versionless solution. Maintenance expenses and backward compatibility testing are virtually eliminated.
Integrate Systems With Ease
System integration is critical for a seamless customer shopping experience. You may simply combine multiple services, such as payment checkouts, inventory management, and customer relationship management, in a composable commerce strategy to create a seamless and personalized purchase experience for your customers.
Be Inspired by Danone
The story of food and beverage company Danone perfectly demonstrates the need for adaptability. The company used direct-to-consumer (D2C) sales to address the baby formula issue during the COVID-19 pandemic in 2020 by utilizing composable commerce. This allowed distressed parents to select the correct nutrition items for their newborns directly on Danone’s website. Thus, the company didn’t lose its market share. Furthermore, they have increased their customer base.
According to Gartner’s Becoming Composable Research, “incorporating composability into digital business enables the enterprise or public agency to change and grow despite persistent uncertainty. Rather than avoiding the danger of change, corporate leaders must reframe their mindset to perceive change as a reliable instrument for company resilience and growth.” So be inspired by Danone and let your company become even more successful.
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